Compete.Com has published an article named "Group Travel Planning Websites: A Leader Emerging?" on January 14th, 2008. The article compares the traffic details of 8 websites in the field of "Travel Planning" including ours (i.e. TripCart) and focusing on an "Emerging" site called ImIn. We were surprised and amazed by the traffic growth of the somehow competitor of ours. How did these smart guys find the formula that we've been struggling to find?
It was not stressing for us, but rather challenging. It signaled us that we have to work even harder, and that's exactly what we did. For the past month, we've been putting more effort on driving traffic to our site through organic channels. We've been patiently waiting for Compete.Com to release their January data and when it did we've immediately compared our performance vs. the "Emerging Leader". See http://siteanalytics.compete.com/imin.com+tripcart.com/. Here's the a snapshot of their graph in a lower resolution:
I can tell you that in our case, the exact numbers are much higher, but the trend is quite the same. Unfortunately, the exact numbers of both sites is considered confidential. To summarize, I'm bound to rely on the public data at Compete.Com. It claims there, that our monthly growth on Jan was 38.3% and that we had a yearly growth of 680.8%. We can proudly say we're on the right track. let's wait and see what February brings...
congratulations on the improved performance!
Posted by: poetryman69 | March 14, 2008 at 03:27 AM