Aloft doesn't just have a super-slick website, they've also got some real innovations in the areas of eco-friendly and healthy luxury hotels. Parking areas and the "backyard" are specially landscaped to absorb sound and give guests a more natural feeling. Special attention has also been spent to provide guests with more healthy alternative food choices for professionals on the go. They also offer wifi and make it very easy to plug and play with all your peripherals. Expect to see the first aloft hotel from Starwood Hotels and Resorts sometime in the beginning of 2008.
(thanks a luxury travel blog)